Scholars@Duke
Julie Ann Edell

Julie Ann Edell

Associate Professor Emeritus of Business Administration
Fuqua School of Business
julie.edell@duke.edu
Box 90120, Durham, NC 27708-0120
326A Fuqua Sch of Bus, Durham, NC 27708

Selected Publications

Surcharges plus unhealthy labels reduce demand for unhealthy menu items

Journal Article Journal of Marketing Research · December 1, 2014 Three laboratory experiments and a field experiment in a restaurant demonstrate that neither a price surcharge nor an unhealthy label is enough on its own to curtail the demand for unhealthy food. However, when the two are combined as an unhealthy label su ... Full text Cite

Moralities in food and health research

Journal Article Journal of Marketing Management · December 1, 2014 Abstract: Society has imposed strict rules about what constitutes a ‘good’ or a ‘bad’ food and ‘right’ or ‘wrong’ eating behaviour at least since antiquity. Today, the moral discourse of what we should and should not eat is perhaps stronger than ever, and ... Full text Cite

Does elaboration increase or decrease the effectiveness of negatively versus positively framed messages?

Journal Article Journal of Consumer Research · June 1, 2004 A robust finding in research on message framing is that negatively framed messages are more (less) effective than positively framed ones when the level of cognitive elaboration is high (low). However, recent research presents evidence that is contrary to p ... Full text Cite

Fishing for Feelings? Hooking Viewers Helps!

Journal Article Journal of Consumer Psychology · January 1, 2004 To better understand individual variation in emotional responses to advertising, the authors recommend considering 3 general factors: characteristics of the individual who sees the ad, characteristics of the ad itself, and the nature of the ad-individual i ... Full text Cite

Relating Brand and Customer Perspectives on Marketing Management

Journal Article Journal of Service Research · 2002 Cite

Cognitive effort, affect, and choice

Journal Article Journal of Consumer Research · January 1, 1997 This article examines cognitive effort and its influence on choice outcomes through process-induced negative affect. We propose that an alternative that requires more cognitive effort to evaluate leads the decision maker to generate more negative affect an ... Full text Cite

Factors affecting the impact of negatively and positively framed ad messages

Journal Article Journal of Consumer Research · January 1, 1997 This article examines the effects of negative and positive framing of ad claims on consumers' choices and attitudes. Propositions about how the extent of processing before choice affects the relative impact of claims-related versus advertising tactics-rela ... Full text Cite

When Are Feelings Generated? Assessing the Presence and Reliability of Feelings Generated in Pretests

Chapter · January 1, 1990 This volume explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical contributions representing a broad spectrum of approaches and techniques. ... Cite

Affect and Attitudes in Advertising: The Impact of Brand Name and Product Class Placement

Chapter · January 1, 1990 This volume explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical contributions representing a broad spectrum of approaches and techniques. ... Cite

The Information Processing of Coordinated Media Campaigns

Journal Article Journal of Marketing Research · 1989 Cite

The Information Processing of Coordinated Media Campaigns

Journal Article Journal of Marketing Research · 1989 Cite

The Impact of Feelings on Ad-Based Affect and Cognition

Journal Article Journal of Marketing Research · 1989 Cite

The Power of Feelings in Understanding Advertising Effects

Journal Article Journal of Consumer Research · December 1987 Full text Cite

Ad Reactions over Time: Capturing Changes in the Real World

Journal Article Journal of Consumer Research · June 1986 Full text Cite

The Information Processing of Pictures in Print Advertisements

Journal Article Journal of Consumer Research · June 1983 Full text Cite